FaceTime is included for free in macOS from Mac OS X Lion (10.7) onwards and iOS. The US$0.99 beta is no longer available for download from Apple.

Apple claims that it intended to provide the application free of charge, however, a provision of the Sarbanes–Oxley Act (2002) bars companies from providing an unadvertised new feature of an already-sold product without enduring 'onerous accounting measures'. On February 24, 2011, FaceTime left beta and was listed in the Mac App Store for US$0.99. On March 2, 2011, FaceTime support was announced for the newly introduced iPad 2, which had forward- and rear-facing cameras. Support for the fourth generation iPod Touch (the first model of iPod Touch equipped with cameras) was announced in conjunction with the device's release on September 8, 2010. On June 7, 2010, Apple CEO Steve Jobs announced FaceTime in conjunction with the iPhone 4 in a keynote speech at the 2010 Apple Worldwide Developers Conference.

Apple bought the 'FaceTime' name from FaceTime Communications, which changed its name to Actiance in January 2011.

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